Heroes have long been represented as collectable and soughtafter comic characters, whether in print, animation, film or model form. From comics derives the dramaturgy of the entire exhibition: models/objects are set in a backdrop of their own exaggerated alter-egos as they are illuminated in their own lime-light. 

Ten projects from young designers were exhibited within the VIENNA DESIGN WEEK Debut 2010, the scene was set by taliaYsebastian. In cooperation with the James Dyson Award and the James Dyson Foundation, this format represents students and young professionals from around Austria. 10 designs to blow your mind with their conceptual powers, 10 young design students bringing fresh wind into design dialogues. Together they make up the Mind Blowing Heroes.